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Smartmail is the leader in relationship oriented consumer campaigns with a particularly
strong expertise in the Dating and Educational fields. No other ESP can offer the
in-house experience that we can in realizing a strong ROI in these fields.
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1. List Building and Management (for Dating and Education)
Our “Smart Prospector Tool” takes the complication out of starting your email list
creation from scratch. Using this tab with the SmartMail UI, you can rent lists
to supplement your own via a sophisticated visual query tool. Our lists are derived
from quality-oriented strategic partnerships within the Dating and Education fields.
You know you want to grow your email list but sometimes you need some help in getting
started and this is where we can help you.
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2. Deliverability
SmartMail is committed to ensuring your marketing material gets delivered so you
can spend your time focusing in your customer relationships. We use all of the common
authentication tools (such as DomainKeys, DKIM, SenderID, etc…) in conjunction with
our dedicated delivery and policy teams. Careful monitoring of your mail and content
score will ensure that that you maintain a strong reputation as a sender.
In addition to all of this, SmartMail has whitelisting agreements with major ISPs
along with some key partnerships with 3rd Party deliverability companies.
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3. Reporting, Tracking and Targeting
We can tell you a load of useful things as related to your data such as all your
response metrics (opened, clicked, converted) with our professionally illustrated
charts and graphs. Real-Time access to your information, (including your A/B tests)
allows you to gauge the success of your campaigns. These metrics can also be used
for future targeted campaigns within our response based segmentation tab.
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4. Value Added Plug-ins
In addition to our core functionality, we combine sophisticated features such as
scripted surveys, auto responders and RSS content feeds to add value to your marketing
campaign.
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