I don’t have/just–started my own list, can you help me supplement it?

Our prospecting tool within our comprehensive UI can help you enhance your list building process through our select network of partners within the Dating and Education space. This feature is only available to clients who are strongly in these segments. The process entails us having your campaign audience appended with relevant source–based data, delivered as one–time list segment rentals. Please ask our Sales team about this.

Do people automatically unsubscribe from my mailing list?

There’s no automatic unsubscribe for your campaigns, but we do provide several ways for your subscribers to remove themselves from your list(s). For each mailing campaign, you are required to provide an unsub URL that either points to a SmartMail created/uploaded page, or by an approved and integrated 3rd party unsub method (including your own). A user must click the “unsub” link in your email and unsubscribe through the page. As a secondary unsubscribe method, a user can reply back to the email they got and put the words “unsubscribe” into the body.

What list loading methods do you have?

We have two self serve methods and one full-service method for loading lists into the system. For small files, you can use the UI to upload your list and choose which fields to include. For advanced users, we have an auto-ftp method which allows you to set automatic feeds of new data to certain lists. Finally, for large data uploads, or for complicated data, your account manager can manually have our DBA team load your offline list either by mailing us a DVD, or any other custom storage.

Can I use my own Mailing Program’s Contact List?

Not directly, but we do have some plug-ins for common mailing software that you use to seamlessly load those contacts into lists within the SmartMail system. Please contact your account manager for details.

Can I get a custom designed template?

You can either create the template yourself, or let our talented staff of creative professionals do it for you. We have a wide variety of templates that determine the structure of your email, but you will be able to customize every template with your logo, your pictures, your text (including font style, size and color), and your links.

Can I use my own HTML?

Of course you can! Using our WSIWIG editor you can create the creative entirely within our interface. Using our advanced tab, you can even edit the HTML itself if you have the technical in-house or hire an outside 3rd party to help you. We also have several APIs that you can automate and integrate SmartMail Manager via RSS with your in-house content system.

Can I preview the content?

Yes, we have several ways you can do this. Using the preview button within the UI will allow you to see a random selection of merged content and how it will look within your browser. Using the advanced tab, you can also see how the content is rendered within all of the common ISP mailing services such as Yahoo, AOL, Hotmail, etc…

Can I see get a test mailing before I decide to send a full campaign?

Yes, you can test your campaigns as many times as you want before you commit to sending the entire campaign. We also have custom seeds to the top 5 ISPs, that are automatically included in your tests that you can use to login to view the end result of your campaign.

When can I send my campaign?

That really depends on when you want it sent! We here have SmartMail guarantee that your campaign will be sent within 1 hour of your scheduled data/time for every 1 Million addresses in your segment. So for a 5 Million target, you will have the entire campaign out the door within 5 hours of your scheduled time.

What kind of assurances do I have that my campaign will get delivered to the inbox?

SmartMail has a team of compliance and deliverability analysts that monitor and ensure that deliverability is optimal for your campaign. Our compliance engineers also monitor your content and preemptively notify you if deliverability will be a problem given the scoring of your content, and any blacklisting of your domains or links included in your creative. Our system includes all authentications such as DKIM, Sender ID and DK for all campaigns sent out of our system. Our in-house proprietary seed monitoring tool checks the deliverability of your tests which is tabulated in your reports screen so that you know the success of your campaign before you even commit to sending it.

Do you have Feedback Loops and Whitelisting?

Our in-house team deals with this upon setup, and yes, we do have feedback loops and whitelists with most of the top-tiered ISPs out there. Our reporting tab shows the feedback numbers and ratios of abuse so you can monitor the quality of your mailings.

Is there any content scoring mechanism within the UI?

Yes there is. We use several spam scoring frameworks included in your account that you can use before and after a campaign. We use multiple scoring techniques such as CloudMark, SpamAssassin, Abacus, Brightmail and our in-house Spam tool called OutSmarted Monitor. Our account managers will help you deal with any content scoring issues you cannot resolve on your own.

What happens to my mail if there are Spam complaints?

That really depends on the ratio of complaints to the volume of mail and the engagement of your audience to the content of your mailing. If the complaint rates are high for long periods of time without any changes to your campaign, there could be some delivery issues that will be need to be dealt with. This sort of thing will be sent to you along with your weekly campaign report sent by your Account Manager.

What kind of reporting can I see?

You can see any response based reporting (opens, clicks, bounces, etc…) in a grid as well as an inbox prediction percentage based on our secret seeding of your campaign. These reports are available in the UI, as a downloadable CSV or can be pulled via our API. There are custom reporting metrics that can be added, such as “revenue”, that you can work with your account manager to setup.

Can I see you forwarded my emails?

Yes. This is included as a response based report.

Is there anything else unique in the reporting screen that you provide?

YOther than our tests and content scoring trend report, we also show you a geo-targeted map of people who opened and clicked based on their IP via our Google Maps integration within the UI.